Dr. Stephen D. Curtis is a nationally recognized, neuroscience-trained, Clinical and Performance Psychologist, and Organizational Research provider and consultant. He has worked for twenty-five years with individuals and companies on creating improved organizational performance.
In 1992, as part of his Sports Psychology work with college athletic teams, Dr. Curtis authored a questionnaire, Clarity©, which elicits and quantifies the emotions and cognitive issues associated with any topic. This survey was found to be very useful for the assessment of morale primarily because it was anonymous and focused first on the emotions that team members had about their team. It also assessed, quantitatively, the reasons behind those emotions. The candor of the responses allowed coaches clear understandings of the issues driving morale and what could be done to improve. Since then, Dr. Curtis’s work with teams has contributed to six state, five NCAA, and multiple other professional championships.
Within one year of its use with athletic teams, the Clarity© survey was being used by Fortune 500 companies for both human resource and marketing purposes. Within three years it was found to meet Six Sigma business research standards, i.e., with predictive validity consistently above .90. It was also quickly determined that this unique combination of deep qualitative insight and rigorous quantitative assuredness was capable of supporting the fine segmentation required for workplace diversity assessments and demographically targeted marketing and advertising, i.e., women, minorities, and particular age groups, i.e., Millenials and Boomers.
Dr. Curtis has continued to research the neuroscience supporting the unique effectiveness of the Clarity™ survey, and he has published on the brain mechanisms that appear to support the importance of the survey’s distinctive ideal/real comparisons, i.e., comparing ideal expectations to current, real-world conditions or products.